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LinkedIn is more than a professional networking site. With more than 660 million users spread across 200 countries, it’s become a powerful marketing tool for any professional, business owner or job seeker.

When your LinkedIn marketing strategy is executed properly, it can help you build brand awareness and forge long-term professional relationships. It can also be effective for lead generation.

In this episode of the She Mentors podcast with our Founder Ali Adey, I share some really practical tips for leveraging LinkedIn in 2021.

We discuss:

  • Benefits of LinkedIn vs Facebook/Instagram
  • Questions to ask yourself BEFORE posting on LinkedIn
  • The difference between a personal profile vs company profile
  • The importance of consistency (and variety!) across platforms
  • Why you need a strategy and how to get started
  • Profile optimisations and tips that will get you NOTICED
  • 101 guide to: LinkedIn Stories, LinkedIn live, Events and Creator Mode
  • Sales prospecting triggers and how to nail personalised messages to LinkedIn profiles

>> Click here to listen to this episode

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